FIONA TREWEEKE

Brand and Marketing Consultant

ABOUT ME

Analytical, results oriented marketer with 20+ years experience in brand transformation and defining and implementing strategic marketing plans and initiatives that deliver business growth, customer engagement (B2B and B2C) and brand preference.

 

An inspiring leader with experience in global corporate, not-for-profit and agency organisations, I bring a unique combination of commercial acumen, compassion and creative problem solving to define and deliver outcomes.

 

SERVICES

BRAND STRATEGY & TRANSFORMATION

DIGITAL CONTENT & WEBSITE DEVELOPMENT

MARKETING STRATEGY & PLANNING

BUSINESS GROWTH & REVENUE

CREATIVE CAMPAIGNS & COPYWRITING

B2B AND B2C ACQUISITION

 
Drawing on a Board

During her time at Garvan she led the development of our brand strategy, which required engagement with people across the Institute and with our Board members and donors. Fiona oversaw the creation of our new (multi award winning) brand, brand language and toolkit and radically changed the way we present ourselves to the outside world.

Brad Timms - Deputy Director @ Garvan Research Foundation

Passionate, loyal, determined and fun - Fiona doesn't do anything by halves.

Fiona brings a great balance of strategic thinking and action. She open, honest, and extremely pragmatic, which can be a blessing in leading others less experienced than herself.

Taz Bareham - Chief Marketing Officer @ Rezdy

Fiona has shown herself to be strategically minded and influential at the Executive level. She’s led our brand update and implementation, the roll out of our new website, created rigour around the segmentation and tailored messaging applied to our products and services, and driven growth in both B2C and B2B environments.

Jon Tennant - Director of Knowledge Translation @ Black Dog Institute

 

RESULTS

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CONTACT ME

0414 943 071

  • LinkedIn
 

PROFESSIONAL EXPERIENCE

2019 - 2020

HEAD OF MARKETING - BLACK DOG INSTITUTE

Responsible for new brand strategy and architecture (including new website), marketing communications plan and budget.  Leadership and development of internal team of 10 across; brand, digital, social, content and media.  Introduced new processes, methodology and cross functional teams to drive strategic goals.

2018 - 2019

HEAD OF MARKETING - GARVAN MEDICAL RESEARCH INSTITUTE

Delivered award-winning new brand, vision and strategic message framework to drive awareness and growth. Increased collaboration by developing cross functional teams enabling integrated and digitally led campaigns to enhance user experience, increase revenue and develop a seamless online/offline customer journey. Responsible for strategic marketing plan and team of 8 communication experts. Working closely with the executive leadership team, board of directors and external agencies.

2015 - 2017

SENIOR BRAND & COMMUNICATIONS MANAGER - EBAY

Responsible for the strategic communications plan to attract and retain new sellers across Small-Medium businesses to the ebay platform. Developed cross funnel plans covering lead generation, scaling and retention - establishing new channel, plus mix of traditional and digital channels. Delivered predictive data and insight led communication plans for Xmas and an award winning EOFY campaign, all of which exceeded revenue targets, acquired new buyers and increased brand preference.

2014 - 2015

SENIOR DIGITAL MARKETING MANAGER - NBN

Developed and implemented digital content strategy, defining user profiles and digital journey mapping to achieve strategic goals.
Managed and created all content for the website redevelopment project, working across multiple stakeholders and combining the internal IT agile process with external agency management to deliver an online experience.

2000 - 2013

HEAD OF DIRECT MARKETING - VODAFONE UK

Led the cross functional team, responsible for major consumer acquisition, managing end to end process from market research and proposition development through to national, multi channel campaign rollout.  Held 4 leadership roles  and worked closely with CRM/data teams and product marketing to develop communications strategy to inspire and increase loyalty and usage of the constantly evolving range of products and services.

PROFESSIONAL PROFILE

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I’m a paragraph. Double click here or click Edit Text to add some text of your own or to change the font. This is the place for you to tell your site visitors a little bit about you and your services.

PROFESSIONAL PROFILE

I take a human-centred  approach – putting the  customer central to  everything I do

I make things happen - with a growth mindset, solutions focus, best practice in mind, and a win/win approach

I see the big picture - always contributing and connecting to the highest level vision and strategy

I care deeply - about people, relationships and causes, promoting self care and  sustainable lifestyle

I join the dots - driving widespread collaboration to generate revenue, drive  purpose and achieve goals

I am creative – proactively creating and encouraging new ideas for impact, change and growth

 

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